My Publicity Experience – Part Two

After my initial call with Smith Publicity and deciding on what program to use (I opted for their three-week media blitz), I was emailed an in-depth questionnaire about myself and my novel.  The information I provided would aide them in crafting an official press release for the novel to send out to potential reviewers and interviewers.

It was a lot of questions, and after a week I submitted the completed questionnaire and the work began.  And that work began with a quick call on the first day of week one with my publicity team to go over any question I may have before we got into it. 

And the adventure began.

By the end of the afternoon my book was posted on NetGalley.  NetGalley is a site where book reviewers, educators, librarians, and booksellers can request eBook versions of you novel and review it.  They then post their reviews on Amazon, Goodreads, NetGalley, etc.  By the end of the week, over 30 people had requested and been sent an eBook to review. This was a good start!

As the first week progressed, my team and I went back and forth revising and fine-tuning the press release that would be sent out to people over the next two weeks.  By Thursday it was done and ready to go, and my team sent out an initial flurry of email queries for the book.

On my end, I printed out 30+ copies of the press release to include with the review copies I had on hand in preparation for sending them out ASAP.  The wheels were now set in motion and it would be only a matter of days before I would be making multiple trips to FedEx and the Post Office.

More on Week Two tomorrow!

The Field – From Word Doc to Paperback, Part Four

Yes, yes.  I’ll admit it.  Yesterday’s post was pretty technical.  Metadata. Pricing.  Websites.  While they aren’t exactly sexy topics, they are important parts of the self-publishing puzzle, which is why it’s a good idea to know about them.  So, today, let’s talk about a few more exciting topics.

So, you’ve submitted your manuscript, your cover, and input all the important info needed to launch your eBook on various sites. Well, while you’re toiling away at your website, a busy group of people in another part of the country are converting your Word doc or other files into a polished and professional-looking eBook.

The nice thing about Book Baby (and I’m sure other self-publishing sites do it, too) is that they constantly email you to let you know the progress of your book.  You can also check the status of your project on their website as well.  I was very excited to get the email announcing that my proofs were ready for me to view.  I will confess that when I opened the file for the first time and started to go through the pages I jumped up and down (I really did this, I’m not lying). It was an exciting feeling to finally see what I had written converted into a format for others to read and enjoy on their tablets or phones.

That part done and approved, I had to wait for the book’s official release onto Amazon and other sites in order to move on to the next step: reviews.

Readers’ Favorite (https://readersfavorite.com) is a site that works with Book Baby and allows you to do a number of helpful things with your book.  You can sign up for their Press Release program, you can participate in their Book Exchange Program, and you can have your book reviewed.  Now, you have to pay for the reviews, but I found this was a helpful way to get new eyes on my book and to get some legitimate reviews to use on my Amazon page and website.  I paid for three reviews, having no clue what I would get.

About a week later I got all three reviews back and they were all very positive, five-star reviews!  But, me being a skeptic about things, I did do some digging to find other reviews written by these particular reviewers and they weren’t just handing out five-star reviews across the board.  That added to the legitimacy of their reviews, which was a good thing!

I set up a profile on Readers’ Favorite, and then took the time to add myself to a few others as well.  I worked on my Amazon Author’s Profile and my Goodreads Author Program Profile (https://www.goodreads.com/author/program?rel=nofollow) to get my name and book out there.  The more ground you cover the better.

The Field by Ian Dawson was officially launched as an eBook on July 4, 2018, and I was pretty excited.  But other than my family, friends, and co-workers, how could I get others to buy the book?  In a word: Publicity.  In more words, stop by for tomorrow’s post!